Apart from the various advertising gimmicks used by large corporations like special ingredients to make a hamburger looking delicious in advertisements, or yellow colour in commercials to stimulate your appetite.
Every company takes part in a rat race to get the highest amount of consumers. They promises a better product - a better burger, a better search engine, a better hotel room. For the companies below, the secret to a superior product is worth millions, or even billions.
Now let's take a look at some trade secrets, that are worth a lot of money to the people that own them.
First of all coca cola's secret recipe: it's common knowledge that the world's most famous secret recipe once contained cocaine; what's less known is that Coke still uses a coca leaf extract made by the Stepan Company, the only company in the U.S. that is allowed to process cocaine. Coca Cola also admits to using African kola nuts, lime extract and vanilla, and various reports suggest other exotic ingredients, including lemon extract, orange extract, nutmeg and neroli. The true recipe remains a mystery. Unfortunately, the decision to avoid a patent didn't protect Coke from two of its own employees who tried to sell the formula to Pepsi. Luckily, they were turned in by Coke's competitor.
Secondly, the trade secrets we know little about, but are worth billions. It is a Google's proprietary search algorithm, which helped it achieve dominance over the Internet.
And the last one- popular chain restaurant, KFC (aka Kentucky Fried Chicken). Sanders created a recipe for a tasty chicken coating about 70 years ago that contained 11 herbs and spices. That same recipe is still used today. His original, handwritten copy is hidden in a safe in Kentucky, and only a few select employees, bound by a confidentiality contract, know what the recipe is.
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